Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Ball Corporation ( BLL) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.3%. By the end of trading, Ball Corporation fell $1.41 (-3.1%) to $44.52 on heavy volume. Throughout the day, 1.7 million shares of Ball Corporation exchanged hands as compared to its average daily volume of 929,000 shares. The stock ranged in price between $44.24-$45.65 after having opened the day at $45.15 as compared to the previous trading day's close of $45.93. Other companies within the Consumer Non-Durables industry that declined today were: Elizabeth Arden ( RDEN), down 16.3%, China Xiniya Fashion ( XNY), down 7.4%, Summer Infant ( SUMR), down 4.9%, and Orient Paper ( ONP), down 3.4%.
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Ball Corporation, together with its subsidiaries, supplies metal packaging products for the beverage, food, personal care, and household products industries in the United States and internationally. Ball Corporation has a market cap of $7.09 billion and is part of the consumer goods sector. The company has a P/E ratio of 17.4, below the S&P 500 P/E ratio of 17.7. Shares are up 3.3% year to date as of the close of trading on Wednesday. Currently there are two analysts that rate Ball Corporation a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Ball Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, good cash flow from operations and notable return on equity. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front, Frederick's of Hollywood Group ( FOH), up 13.6%, CCA Industries ( CAW), up 7.1%, Joe's Jeans ( JOEZ), up 6.1%, and Under Armour ( UA), up 5.7%, were all gainers within the consumer non-durables industry with VF Corporation ( VFC) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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