For everyone who wants this market to develop, there is someone who objects to the market's implications. Thus the industry remains in the startup stage, with devices like NinjaBlocks that let homeowners add intelligence to their home slowly. Wired says we're at the Apple II stage of this industry. And that's the problem. BlackBerry is entering a mature, mass market, where a 1% market share requires that you sell 16 million units in a single year. Hiring singer Alicia Keys as creative director, as Business Week reports BlackBerry has done , matters more to this market than anything that may happen in a nascent, if interesting, market niche. That's why BlackBerry stock is falling today. It needs the mass market. Niches won't do. At the time of publication the author had positions in GOOG and AAPL.Follow @DanaBlankenhornThis article was written by an independent contributor, separate from TheStreet's regular news coverage.