CLEVELAND, Jan. 31, 2013 /PRNewswire/ -- MedCity Media, publisher of MedCityNews.com, today announced the return of its signature executive conference, CONVERGE, to Philadelphia on July 9 and 10. (Logo: http://photos.prnewswire.com/prnh/20130131/CL51971LOGO) CONVERGE is a two-day, executive summit that will debate and discuss the leading trends, showcase the hottest startups and share best practices among some of the industry's most innovative hospital systems and leading medical device, digital health, pharmaceutical and information technology companies. The inaugural CONVERGE summit in 2012 was a one-day event drawing more than 300 attendees from across healthcare's ecosystem. This year the event will add a second day and attract at least 500 executive-level leaders from across all sectors of healthcare. "You can't truly understand where medical innovation is heading without gathering all sectors of healthcare together. CONVERGE is that one event that does just that," said Chris Seper, CEO, MedCity Media. "CONVERGE is a rare opportunity for the most important thinkers, decision makers and entrepreneurs to convene and bring a real vision of what medical business will truly be about for years to come. CONVERGE 2013 will again gather the disparate industry verticals -- from medical devices and hospitals to digital health and IT— for two days of discussion, collaboration and networking in a unique way that brings what we do on MedCityNews.com to life." Along with adding a second day, CONVERGE will double the size of its startup showcase to 24 early-stage companies from across the county, as well as add new networking opportunities and build in more discussion topics. CONVERGE's topics are determined by the independent editorial team at MedCityNews.com along with a panel of industry leaders from across all sectors. But among the key topics to be discussed will be globalization, the further integration of digital health into the medical device and pharmaceutical industries, big data, how the big hospitals and insurance companies are extracting innovation from their organizations, along with the life sciences, healthcare and health IT.