- Better engage with their customers and brand advocates
- Build immediate and long-term communal value to drive loyalty
- Convert on social as a direct and indirect sales channel
- Harvest rich social data insights
The online payments giant's deals with payment card giants are growing its customer base and spending activity. Deals with banks and tech giants could provide a lift going forward.
ServiceNow and Paypal are phenomenal success stories.
The software giant is making good on its promise to use LinkedIn data to enhance existing products. And LinkedIn is giving its oft-criticized user experience a facelift.