BluePhoenix Taps Industry Veteran Rick Oppedisano To Lead Marketing

BluePhoenix ( www.bphx.com) (NASDAQ: BPHX), the global leader in legacy language and database translation, hired Rick Oppedisano as the new Vice President of Marketing.

BluePhoenix’s recent investments enabled the company to build out its executive management team with proven industry experts. Oppedisano has specialized in developing high-growth technology brands, executing worldwide marketing and sales functions including marketing strategy, sales modeling and channel development. He has led teams in developing cutting-edge marketing automation capabilities, metrics, website re-architecture, and complete company re-branding.

Prior to BluePhoenix, Oppedisano worked with Azaleos Corporation, holding roles in marketing, product management and global channel sales. He played a critical role in the company’s merger with M3 Technology Group in 2009 and developed global partnerships directly linked to significant revenue growth. In 2011, Azaleos was named the 28 th Fastest Growing Tech company by Deloitte, achieving growth of nearly 6000%. In 2012, the company was acquired by Avanade.

“Rick was a valued member of the team, and contributed broadly to Azaleos’ market positioning, sales and marketing operations,” says Joel Lanik of Frontier Capital, a stakeholder in Azaleos.

“We are extremely excited to add Rick to our team,” said Matt Bell, BluePhoenix CEO. “He brings a great mix of experience, vision and proven results to our marketing department. We are thankful he is here to help guide BluePhoenix’s growth.”

Some of Oppedisano’s 2013 goals revolve around increasing BluePhoenix’s brand awareness, while also positioning the company as a leader in the space of legacy language and database translation. He will focus on driving lead generation for BluePhoenix’s sales team and also on partner enablement.

About BluePhoenix Solutions

BluePhoenix Solutions Ltd. (NASDAQ: BPHX) is the leading provider of legacy language and database translation. The BluePhoenix portfolio includes a comprehensive suite of tools and services for automated database and application migration. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to minimize risk and provide a clear path from legacy platforms like COBOL, Natural/Adabas and others to modern solutions like SQL, DB2, Java and more. BluePhoenix customers come from diverse industries and vertical markets such as automotive, banking and financial services, insurance, manufacturing, and retail. BluePhoenix has 6 offices in the USA, UK, Italy, Romania, and Israel.

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