NEW YORK, Jan. 31, 2013 /PRNewswire/ -- A recent Shape magazine article starts out with a very provocative statement: "When you see a 50-year-old actress who can pass for 35, you can bet that good genes aren't the only things responsible for her youthful glow." A number of Hollywood A-Listers have been visiting some of the most expensive clinics in the U.S. for controversial human growth hormone (hGH) therapy due to its touted ability to reduce wrinkles, decrease body fat, increase lean muscle mass, boost energy, rev up sex drive, and make users look and feel decades — not years, but DECADES — younger. But 30-somethings are rapidly overtaking 50 year olds as the largest group of hGH users. So what's the draw for this younger crowd? "Certainly, no one considers 35 'old,'" says Chantelle Daines, market trend executive for Majestic Media™, a company that's been following the hGH craze. "Yet America's 'anti-aging' obsession has more and more women in their mid to late 30s worrying not just about looking and feeling old, but about not looking and feeling their age. Now that 50 is the new 30, it seems 30 year olds are feeling the pressure to look 20, and to take preventative measures so they stay ahead of the anti-aging game." And now a little yellow pill is making it easier for them to jump on the hGH bandwagon in an attempt to do just that. The pill is a growth-hormone booster called SeroVital™-hgh, and while human growth hormone therapy was already becoming one of the fastest-growing "youth" treatments in the U.S., the trend really exploded after the research behind SeroVital was presented at the prestigious Obesity Society's 30 th Annual Scientific Meeting. At this exclusive event, a group of some of the most renowned scientists in the world revealed that the highly specialized, proprietary, patent-pending SeroVital complex was actually capable of increasing mean, serum (blood) growth hormone levels by an amazing 682%... for a fraction of the cost of hGH injections. Finally, after 30 years of research, there's a way for people to increase their growth hormone levels naturally, rather than having to rely on expensive prescription hGH injections (costs can run upwards of $1500 a month). So what's the difference between the injections and SeroVital? Because they're synthetic, the injections are extremely controversial — some experts fear that introducing synthetic hGH into the body may upset the natural production of hGH. But SeroVital takes a completely different approach. Rather than introducing synthetic hGH into the body, SeroVital raises the body's own, natural levels of human growth hormone by promoting pituitary health, the gland that manufactures hGH. SeroVital has not only made it more affordable for people to raise their hGH levels, but has given them a clinically proven way to raise them naturally.