Signs First Funded Vision Plan Partnership With BC HRMA

VANCOUVER, British Columbia, Jan. 30, 2013 (GLOBE NEWSWIRE) --, a division of ("Coastal") (Nasdaq:COA) (TSX:COA) (Stockholm:COA), the leading online provider of eyewear announced today that it has signed a partnership agreement with the British Columbia Human Resource Management Association (BC HRMA). The two parties will work together to offer enhanced vision benefits to all employees of BC HRMA and its member organizations. The new plans enable employers to provide superior vision benefits to their employees at the same or lower cost than current vision benefit offerings.  Options exist to customize the new vision benefits to meet the needs of members and their families. 

"The vision plans we have developed in consultation with BC HRMA are truly innovative and appeal to its member organizations seeking to enhance their employee benefits while at the same time reducing costs," commented Greg Lechner, Coastal's VP of Business Development.  " is Canada's leading eyewear company and it is partnerships like this that are changing the way people buy vision products, providing members and their families with the highest quality eyewear at tremendous savings. 

Simon Evans, BC HRMA's CEO, commented, "We are very excited about the options and savings that this partnership offers our membership and staff."

About HRMA

The BC-based Human Resources Management Association (BC HRMA) is a non-profit organization dedicated to advancing professional people practices through professional development opportunities such as conference, workshops, symposiums, mentorship and volunteer programs.

The association provides leadership to more than 5,500 members and 3,000 affiliates that collectively represent CEOs, directors of HR, consultants, educators, students, HR generalists, and small-business owners. Established in 1942, BC HRMA is a founding member of the Canadian Council of Human Resources Associations (CCHRA) and the exclusive grantor of the Certified Human Resources Professional (CHRP) designation in British Columbia and Yukon.

About is one of the largest online retailers of vision care products in the world. Coastal empowers customers to easily browse, try on and buy eyewear—saving time, money and sanity. With every pair of qualifying frames purchased, Coastal donates a pair to someone in need through its Change the View project. Founded in 2000, Coastal designs, produces and distributes the largest selection of glasses and contact lenses on the Internet, including a unique combination of designer glasses, contact lenses, sunglasses, and vision care accessories. Coastal serves customers in more than 150 countries through the Coastal Contacts family of websites including:,,,,,,,,, and                                                             

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