COLUMBUS, Ohio, Jan. 30, 2013 /PRNewswire/ -- Cravers on the run can get more of their White Castle favorites with unique coupons text messaged directly to their phones. Now customers can opt in to receive customized alerts on their mobile devices any time they are near a participating White Castle restaurant. The new service is called Text2Crave. It's a location-based mobile marketing strategy that connects Cravers to the food they love in real time and to nearby locations. (Logo: http://photos.prnewswire.com/prnh/20030828/WHITECASTLELOGO ) "At White Castle, we're always looking for innovative ideas to stay connected with our customers," said Jamie Richardson, vice president of White Castle. "We found this interactive wireless program – Text2Crave – to be a natural fit with our Cravers since many of them carry mobile devices."The program works on any phone with text messaging capabilities. Here's how it works: to participate text the keyword "CRAVE" to 25787. Text2Crave mobile alerts show up in real time when a guest is within a one- to five-mile radius of a White Castle. Those participating will receive a maximum of six messages per month. Standard text rates apply.The coupons highlight some of White Castle's newest products, from Angus Steak Chili and Brownie on a Stick, to deals on Sliders and other favorites.Only the Indianapolis (39 restaurants) region is currently running the Text2Crave test program through March 31. Participants receive two free Original Sliders just for signing up for Text2Crave alerts.White Castle is working with Placecast as the mobile technology partner for this program.Anyone wanting to opt out of the program can text the word "STOP" TO 25787 and no additional offers will be sent.About White CastleWhite Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle's new loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit whitecastle.com and cravernation.whitecastle.com.