MasterCard (NYSE: MA) today announced a new multi-year U.S. agreement with IHG (InterContinental Hotels Group) (LON: IHG; NYSE: IHG (ADRs)) naming MasterCard as the exclusive co-branded card for IHG’s hotel loyalty rewards consumer credit card portfolio. The deal also includes a broad range of marketing, loyalty and innovation initiatives. “By expanding our relationship with IHG into the U.S. market, MasterCard is growing our base in both consumer credit and the hotel industry -- two areas of strategic importance,” said Craig Vosburg, group executive of U.S. Market Development for MasterCard. “The alliance gives us many opportunities to work together to expand new and existing portfolios through enhanced data capabilities and joint marketing opportunities.” The new deal further strengthens the relationship between IHG and MasterCard that includes a successful Priority Club World MasterCard co-branded card program in Canada. “We are delighted to see our industry-leading, strong global brands come together to serve guests in the important U.S. hotel market and deliver even higher quality service to new and existing Priority Club® Rewards member cardholders. MasterCard’s global data analytics will enhance our ability to develop our co-branded credit card portfolio further through an insight driven approach. Both of our customer bases will benefit from the innovative global marketing and enhanced loyalty campaigns that we will work to develop,” said Steven Sickel, senior vice president, Distribution Relationship Marketing, IHG. The two companies will look for ways to join forces on each other’s global marketing platforms:
- IHG’s Priority Club® Rewards is the hotel industry’s fastest growing and largest guest loyalty program, reaching more than 4,500 hotels across seven global IHG brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotel & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® as well as the Holiday Inn Resort® and InterContinental® Alliance Resorts brands in North America.
- The MasterCard Priceless Cities program offers cardholders extraordinary experiences, exclusive offers and privileged access in the world’s greatest cities. Visitors and locals can explore what’s most meaningful to them from culinary, shopping and sports to travel and entertainment. Priceless Cities has been launched in four U.S. cities -- Chicago, New York, Los Angeles and Miami -- and extends globally to London, Toronto and Rio, among other metropolitan areas.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 672,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years. InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc. About Priority Club® Rewards With 69 million members globally, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Named Best Hotel Rewards Program in the World eight years running by Global Traveler magazine and Best Hotel Loyalty Program Worldwide by Premier Traveler 2012, Priority Club® Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration, No Blackout Dates, Points & Cash and Flights Anywhere™, Hotels Anywhere™, Priority Club® Rewards members have more options for point redemption than any other hotel loyalty program. Members can redeem points not only for hotel nights, but also for airline miles on more than 38 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalogue. And Priority Club® Rewards is the only hotel loyalty program to offer members a Rewards Concierge program that allows members to exchange points for items not found in the Rewards Catalogue. Enrollment in Priority Club Rewards is free. Guests can enroll by logging onto priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,500 hotels worldwide.