Customer choiceAt the heart of the Pinsight Media+ service is Sprint’s commitment to be transparent about our use of customer data and to allow customers to make personal privacy choices. Building on the existing segmentation targeting used today, the new program allows customers to choose whether they would like to share anonymous information about the way they use their mobile device. Targeted ads will appear on Sprint-owned and -operated properties, both online and mobile; Sprint Web on-deck portal for mobile; and Sprint Zone, as well as third-party publisher properties. Sprint customers will continue to see general advertisements online and in ad-supported applications and content, regardless of whether they have opted in to receive interest-based targeted ads. The targeted ads will be more relevant to the user’s personal interests, with potential offers and value-ads for the right locations at the right times. For more information, please visit www.pinsightmedia.com. About Sprint Nextel Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served nearly 56 million customers at the end of the third quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.