Good Times Restaurants Inc. (NASDAQ: GTIM) today announced it is rolling out a new chicken platform in February and March based on Springer Mountain Farms antibiotic-free, hormone-free, responsibly raised chicken tenderloins that will be hand breaded daily in each of its restaurants. The Company said that the move will make Good Times the only quick service restaurant in its market that serves all natural, responsibly raised beef and chicken that is hormone free, antibiotic free with no pesticides or animal byproducts in the feed. Commenting on the introduction, President & CEO, Boyd Hoback said, “For years we have used Coleman and Meyer Ranch All Natural beef and we’ll now be able to offer a true all natural chicken with the Springer Mountain Farms product, which we believe is the highest quality available in the market. ‘All Natural’ by itself has become so overused as to be rendered somewhat meaningless and we are committed to offering a true natural product with protocols that ensure no hormones, no antibiotics, no pesticides or animal byproducts in the feed and responsible practices for animal welfare and environmental impact, which both Meyer Ranch Beef and Springer Mountain Farms rigorously follow.” The Company reported that the new chicken platform has been in test for the past several months and has yielded substantially increased chicken sales as a percentage of its total sales at those test restaurants. Hoback added, “It’s taken quite a bit of refinement by our operations team for us to deliver the quality and consistency we need by hand breading in each restaurant, but the customer response has been overwhelmingly positive. It is a strategic move that aligns with our brand position to offer fresh, all natural, handcrafted quality and helps to continue to differentiate us from the larger QSR competitors. We plan to support the product introduction with television advertising and extensive sampling to generate trial and awareness.”
Meyer Ranch Beef is the only major beef brand that has earned both the Certified Humane designation for its animal husbandry processes and the American Culinary Federation’s Seal of Approval for superior quality. The cattle are fed a vegetarian diet of grasses and grains, and never includes hormones or antibiotics. Meyer also verifies the origins of its cattle and ensures they are born, raised, fed and processed solely in the United States.Springer Mountain Farms Chicken is the first poultry company in the world to be American Humane Certified by the American Humane Association. Their chickens are not only 100% All Natural with no steroids or hormones, but also are produced with no antibiotics. All of their chickens are fed solely a pesticide free, vegetarian diet. Good Times is a regional chain of quick service restaurants located primarily in Colorado providing a menu of high quality all natural hamburgers, 100% breast of chicken sandwiches, fresh frozen custard, fresh squeezed lemonades, fresh cut fries and other unique offerings. Good Times currently operates and franchises 39 restaurants. This press release contains forward looking statements within the meaning of federal securities laws. The words “intend,” “may,” “believe,” “will,” “should,” “anticipate,” “expect,” “seek” and similar expressions are intended to identify forward looking statements. These statements involve known and unknown risks, which may cause Good Times’ actual results to differ materially from results expressed or implied by the forward looking statements. These risks include such factors as the uncertain nature of current restaurant development plans and the ability to implement those plans , delays in developing and opening new restaurants because of weather, local permitting or other reasons, increased competition, cost increases or shortages in raw food products, and other matters discussed under the “Risk Factors” section of Good Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2012 filed with the SEC. Although Good Times may from time to time voluntarily update its forward looking statements, it disclaims any commitment to do so except as required by securities laws.