Bally Technologies Implements Award-Winning IVIEW Display Manager (DM)™ And Other Trailblazing Systems Solutions At Double Eagle Hotel & Casino In Colorado

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it has installed its award-winning iVIEW™ and iVIEW Display Manager (DM)™, as well as other trailblazing systems solutions, at the Double Eagle Hotel & Casino in Cripple Creek, Colo.

Double Eagle also plans to install its Elite Bonusing Suite (EBS)™ following approval by Colorado regulators.

“Bally’s tremendous systems solutions will give us a differentiating advantage in a competitive market,” said Gilbert Sisneros, Vice President and General Manager of Double Eagle Hotel & Casino. “Additionally, these tools position us to take advantage of EBS and its exciting and interactive floor-wide player-bonusing applications.”

iVIEW DM is backward compatible on most gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play − giving operators the capability to draw crowds of thousands and create frenzied excitement across the casino.

Additionally, Bally’s innovative SDS™ slot-management system and CMP player-tracking system will replace a competitor’s system.

“We are very proud to partner with Double Eagle Hotel & Casino,” said Bally Technologies’ Vice President of Systems Sales Tom Reilly. “The expansive integrated Bally solutions will give Double Eagle powerful new ways to entertain and market to their players right on the casino floor, while providing solid, secure, and flexible systems technologies.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.


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