Audi

One of the heavy hitters springing for a 60-second spot just after kickoff, Audi's made it to the Super Bowl for the sixth-straight year with a choose-your-own-adventure ad campaign designed around the clicky, social, quantifiable goodness that marketing departments love. Basically a dateless high school kid takes dad's 2013 Audi S6 to the prom, feels so virile after the experience that he kisses the prom queen and then ... well, it was up to you. Users had until Jan. 25 to pick one of three endings and give young Mr. Privilege the ending of their choice. None of them involve the lesson that no amount of car will make up for your personal shortcomings, but we're sure Audi's target demographic chose as wisely and conspicuously as possible.

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