PITTSBURGH, Jan. 29, 2013 /PRNewswire/ -- GNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health, wellness and sports nutrition products, today announced the launch of its new brand campaign, "Respect Yourself," celebrating individuals who enjoy great self-respect by living a healthy lifestyle. This campaign builds on GNC's brand mission, since 1935, to provide consumers with health and wellness solutions in order to help them live a better life. (Photo: http://photos.prnewswire.com/prnh/20130129/NE50547-a )(Photo: http://photos.prnewswire.com/prnh/20130129/NE50547-b )(Photo: http://photos.prnewswire.com/prnh/20130129/NE50547-c )(Photo: http://photos.prnewswire.com/prnh/20130129/NE50547-d )(Logo: http://photos.prnewswire.com/prnh/20110302/NE57701LOGO ) This multimedia campaign includes network and cable broadcast, outdoor spectaculars, national print, and digital. The new brand campaign and message, "Respect Yourself," drives to the essence of what is the most powerful result when one makes the choices to take care of one's health and celebrates every individual's success in health, fitness and overall wellness. The campaign builds on GNC's long-lasting message to LIVE WELL by honoring our consumers' partnership with us to make health and fitness the number one most important issue in their life. Consumers can view examples of the spots on GNC.com or youtube.com/GNC. GNC will also be launching a worldwide competition for customers to send in their version of "ME ON GNC," a viral campaign enabling everyone to express their own personal success stories regarding their health and fitness. All GNC retail stores will also carry the new communications. All marketing and communications is led by Peter Arnell and the GNC marketing and communications team. The campaign communications, spots and print campaign were directed and photographed by Peter Arnell. "GNC is the premier health and wellness brand, with a wide range of solutions and products, and we constantly strive to inspire our customers to live the best lives they can lead in terms of health and fitness," said Joe Fortunato, Chairman and CEO of GNC. "Working with Peter, our new 'Respect Yourself' campaign is a concrete demonstration and integral component of GNC's mission in helping consumers live their best lives. At the same time, the 'Respect Yourself' campaign also demonstrates GNC's commitment of constantly investing in the GNC Brand through innovative products, strong customer service and effective marketing across all media channels." About GNC GNC Holdings, Inc., headquartered in Pittsburgh, Pa., is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC." As of September 30, 2012, GNC has more than 7,900 locations, of which more than 6,000 retail locations are in the United States (including 935 franchise and 2,168 Rite Aid franchise store-within-a-store locations) and franchise operations in 55 countries (including distribution centers where retail sales are made). The Company—which is dedicated to helping consumers Live Well—has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce and corporate partnerships. The Company's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, GNC Total Lean™, Pro Performance®, Pro Performance® AMP and Beyond Raw®, and under nationally recognized third-party brands. Web: GNC.com l Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWellMedia Contact:Laura Brophy212-537-5177, Ext 2 firstname.lastname@example.org SOURCE GNC Holdings, Inc.