LONDON, January 29, 2013 /PRNewswire/ -- Domino's Pizza, the pizza delivery expert, is determined to give its customers half price savings that will ease those January blues, as this week sees the launch of a 50% off promotion on its full menu priced pizzas. This money-saving offer begins on Monday, January 28 and runs through until Sunday, February 3. Customers will be able to enjoy pizzas with 50% off at participating stores. This offer is only available on pizzas, not other menu items, and will involve a minimum spend of £15. This delicious online offer can be redeemed at dominos.co.uk. Accessing the deal is easy - all customers have to do is enter the code FEEDME50 to their shopping basket prior to checkout. With the high jinks of the festive season and the New Year pulling on everyone's purse strings - Domino's continues to take some of the greyness out of the January gloom. The 50% saver offer complements a series of winter warmer deals from the experts in pizza. For more details on any deals at Domino's, or to order your pizza, log onto http://www.dominos.co.uk. Notes to Editors Domino's Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino's Pizza stores in Germany. In September 2012, the Group acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and an option to acquire the Master Franchise Agreement in Austria prior to the end of 2014. As at 30 December 2012, there were 805 stores in the UK, Republic of Ireland, Germany and Switzerland. Of these, 621 stores are in England, 51 are in Scotland, 32 are in Wales, 20 are in Northern Ireland, one is on the Isle of Man, two are mobile units, 48 are in the Republic of Ireland, 18 are in Germany and 12 are in Switzerland. Founded in 1960, Domino's Pizza is one of the world's leading pizza delivery brands. Through its primarily franchised system, Domino's Pizza operates a global network of more than 10,000 Domino's Pizza stores in 73 international markets. Domino's Pizza has a singular focus - the home delivery of pizza, freshly made to order with high quality ingredients.