Critical Mass Selects David Jones To Lead Its Global Social Practice

Critical Mass ( has appointed David Jones Vice President of its Social practice, working across the agency’s global accounts. A twenty-year communications veteran, Jones brings a wealth of experience to the role and will be based in the Critical Mass Toronto office.

Prior to joining Critical Mass, Jones was Vice President, Strategy at Blast Radius. Before that, he served as VP Social Strategy at Proximity Canada. Jones also held senior posts at PR agencies, Hill & Knowlton Canada, where he was VP, Digital Communication, and Fleishman-Hillard Canada, where he held the post of Senior Vice President. Beyond the agency world, Jones honed his marketing experience client-side, serving as Director of Communications for Molson Canada as well as the Royal Canadian Golf Association (now Golf Canada), among others.

A leader in Toronto's social media scene, Jones speaks regularly at communications industry events and at advertising and PR schools in Toronto and is a member of Golf Canada’s communications committee.

“David brings a valuable blend of traditional PR skills and digital savvy. He understands the complexities of reaching consumers in our always-on digital landscape, and he knows how to harness the power of social to drive business results,” said Dianne Wilkins, CEO, Critical Mass. “As we continue to expand our client roster and grow our international footprint, we’re thrilled to have him on board to lead our social practice globally.”

About Critical Mass

Critical Mass (, an Omnicom digital marketing agency, helps the world's leading companies use digital media to create extraordinary experiences—experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients’ businesses. Consistently recognized as a leading interactive agency, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, Los Angeles, London, Amsterdam and Costa Rica. For additional information, visit our website:, our blog:, or follow us on twitter: @criticalmass.

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