- Cross-Channel Integration: Seamless integration into the Interactive Marketing Hub allows marketers to associate push messages with ExactTarget-powered campaigns across email, social and the Web.
- Advanced Segmentation: Trigger relevant messaging based on consumer preferences and engagement across email, mobile, social and the Web.
- Reporting and Analytics: View application engagement metrics in real time to optimize cross-channel experiences.
- Industry Leading Technology: Powered by a partnership that unites Urban Airship’s leading Push notification technology with ExactTarget’s strength in data-driven cross-channel marketing automation.
MobilePush and ExactTarget’s expanded suite of mobile marketing capabilities are generally available to all ExactTarget clients today.To learn more about ExactTarget mobile, visit www.ExactTarget.com/GoEverywhere. The launch of ExactTarget MobilePush follows the release of a commissioned study by Forrester Consulting on behalf of ExactTarget that found 35 percent of marketers ranked managing marketing campaigns across multiple marketing point solutions as one of their greatest challenges - despite 78 percent who said they believe cross-channel marketing is important or very important to their business. To download a complimentary copy of the study, visit www.ExactTarget.com/CrossChannelStudy. About ExactTarget ExactTarget is a leading global provider of cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com .