SHENZHEN, Jan. 29, 2013 /PRNewswire/ -- On January 10, SHENZHEN EGREAT TECHNOLOGY CO.,LTD ( Egreat, a China national High-and-New Technology Enterprise and a leading world brand in the high-definition industry) announced that its overseas business-to-consumer (B2C) shopping mall has gone online, meaning Egreat has taken a solid step forward in exploiting the overseas market. Meanwhile, during the Chinese lunar new year, Egreat's latest intelligent model, the Android 4.0 TV STICK H5, will make its debut, injecting new blood into the high-definition player industry. Egreat is the first Chinese high-definition player to go online in the overseas B2C market, and it has found that many customers favor its products. Chinese products are considered cost efficient and favored in foreign countries; however, entering the foreign B2C market was considered an unwise move when the global economy went into recession and purchasing power was falling. Yet Egreat found its own shining point as a leading brand. In this economic setting, some may hesitate to purchase a more expensive high-definition player with the expectation that there must be a more cost-effective product available. Egreat's B2C shopping mall makes such products readily available online, and the company has been quick to grasp customers' needs in a short time, thanks to Egreat's ownership of advanced technology, rich industry experience and independent and sustainable development capabilities. Egreat's B2C shopping mall meets the requirements of different countries such as Russia, Ukraine, and other central and Eastern Europe countries. Besides an English version, Egreat offers a Russian language version to satisfy more customers' needs. As a Chinese enterprise focused on the overseas market, Egreat has increased its research and development investment to significantly increase its capability in this field. Sales volume has also increased in Europe and America, with the products receiving positive feedback. In this ideal environment, Egreat's Android 4.0 TV STICK H5 enters the world market. About Egreat Egreat is a high-technology enterprise dedicated to producing, researching, developing and marketing high-definition players and offering relevant service for such players. The company was founded in 2006; it has a R&D and manufacturing integrated production base, of which the annual total production capacity reaches one million units.