Each year, Macy’s reinforces its dedication to this cause by adding new components to the campaign. This February, new elements will include lighting Macy’s iconic Herald Square building red, hosting “Find Your Red” shopping parties, sharing the message socially through a “Color Your World Red” social media campaign and building on its successful Wear Red Sale and red merchandise. Macy’s hope is to motivate women to get serious about making healthy choices to prevent heart disease.“Over the past decade, women have been fighting heart disease individually and together with the Go Red For Women movement, and more than 627,000 women’s lives have been saved,” said Ron Haddock, chairman of the board of the American Heart Association. “Through the outstanding efforts of the American Heart Association and others fighting against women’s No. 1 killer, 330 fewer women are dying of heart disease each day." Wear Red Sale In honor of American Heart Month and National Wear Red Day, customers wearing red or purchasing a Red Dress pin at Macy’s for $2 will receive a 20 percent discount on a wide assortment of merchandise or 15 percent discount on fine and fashion jewelry and select home items at Macy’s stores from Wednesday, Jan. 30 to Sunday, Feb. 3. New this year, Macy’s will extend the pin sale and accompanying discount an extra 11 days through February 14. One hundred percent of all pin sales are donated to the American Heart Association’s Go Red For Women movement. Additional merchandise exclusions can apply. Macy’s Exclusive Red Dresses Macy’s is offering three exclusive red dresses for American Heart Month, including a classic fit in red lace by Kensie, a heart-printed shirt dress by Ellen Tracy, and a sneak preview of an iconic style inspired by a screen legend from Macy’s new Millennial brand launching in March 2013, Marilyn Monroe. Available at select Macy’s stores and on macys.com/gored, these red dresses retail from $59.50 to $119.50, with 10 percent of the purchase price of each dress sold beginning Jan. 30 through Feb. 28 (Kensie) and March 31 (Ellen Tracy, Marilyn Monroe) donated to the American Heart Association.