In addition to “Viva Young,” Taco Bell will also have a 30-second ad supporting a new Steak Burrito on the chef-inspired Cantina Bell menu. The spot, entitled “Grande Papi,” will be set to the 1994 hit song entitled “Big Poppa,” and as a reflection of Taco Bell’s Mexican-inspired heritage, will also be sung in Spanish. In the commercial, a young father leaves his home with his infant child in his front baby carrier, headed to Taco Bell to purchase the new Cantina Bell® Steak Burrito, getting favorable looks and smiles from female passersby.As an added benefit, the “Viva Young” spot will direct consumers to the brand’s Facebook page to learn more about “LIVE MÁS® Monday,” a post-game giveaway for a free churro with any purchase during regular store hours on Monday, Feb. 4. Limit one per person per coupon while supplies last at participating locations. “We are always looking for ways to encourage our community to LIVE MÁS® and thank our consumers for being so loyal, and we thought giving something back to them was a great way to do just that,” added Niccol. “For those who are already craving the start of the next football season, why not reward yourself with a free churro from Taco Bell?” On Jan. 18, Taco Bell released the prequel to “Viva Young,” an online teaser entitled “Grandpa Goes Wild.” The teaser first introduced Goldblatt, and showed him sneaking his suped-up motorized scooter into a football stadium to let loose, do some tricks like making “donuts” on the field, knocking over water coolers, yardage signs and a tackling dummy, all while escaping from security. The teaser has received more than 350,000 views and has gone viral. The Super Bowl XLVII spot is being created by Deutsch LA, which has recently joined Taco Bell's agency roster along with lead agency Draftfcb.
About Taco Bell Corp.Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens. Taco Bell and its more than 350 franchise organization have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week. Like: www.facebook.com/tacobellFollow: @TacoBellSubscribe: www.youtube.com/tacobell