Twitter's Vine App Might Grow Larger Than Instagram, Flickr

NEW YORK (TheStreet) -- Late last year, I riffed positive on what Marissa Mayer and her team at Yahoo! (YHOO) did with Flickr. I still think Flickr will absolutely annihilate Instagram, if it hasn't already. Mayer noted a 25% daily increase in Flickr photo uploads and engagement on Monday afternoon's Q4 conference call.

Ever since Facebook ( FB) limited Instagram's capabilities on Twitter, it's been dead to me. I no longer use it. Even worse, I rarely click on Instagram links in Tweets.

I must concede -- for as much as I appreciate what Mayer did to Flickr, I hardly use it anymore either. I think I know why. It has everything to do with convenience, ubiquity and accessibility. That's where Twitter should place focus vis-a-vis its new (and excellent) Vine app. I'll get to that in a second, but let us consider why Vine is so damn good in the first place.

If you have or have had young children, you might appreciate this.

The other night - actually morning - my nine-year old daughter crawled into our bed at roughly 3:35 a.m. I did what I always do when I wake up in the middle of the night. I pulled my iPhone out from underneath the pillow, launched Twitter to see what I missed while sleeping and play a quick game of Ruzzle before dozing for another hour or so. As that process commenced, my kid said, "Open the Vine app for a minute."

I told her about it that day. She liked it and, at 3:30 in the morning, she had the urge to create a quick six-second video clip. Apparently she planned on stealing the phone to capture a series of my reported snores. Anyway, Vine resonated with her. And, while she's a sample of one, I've got a feeling about this app.

I like it as well. And, as it bubbles up from below the surface -- Twitter really hasn't promoted it very heavily at all -- Vine will get big. To ensure that this happens, Twitter needs to -- getting back to convenience, ubiquity and accessibility -- seamlessly integrate Vine into its platform. Make it not only convenient to use, but even easier to access. Additionally, it needs to show up in the most-heavily viewed portions of the Twitter interface.

That's why I don't use Flickr. When I snap a picture, I usually want to have the option to share it on a social network, usually Twitter or Facebook. If I don't want to share it, I just use my iPhone camera and save it to my camera roll/photostream. So, why open up Flickr or Instagram if I can a.) share a photo straight from my iOS camera roll or b.) take it in Twitter using my smartphone camera and attach it to a Tweet instantly?

Same goes for video and Vine. After the novelty of Vine wears off, will I go to it specifically, as a standalone app? Absolutely not. It will end up an afterthought just like Instagram and Flickr.

However, if Twitter makes shooting and sharing a video a seamless experience that comes part and parcel with creating a Tweet (just like it does with photo taking and sharing), it will become a staple. Again, I use my phone's camera and/or Twitter directly to do most of my photo taking and sharing.

If Twitter can accomplish this -- and there's no good reason why it can't or shouldn't -- it will do two things: Make taking/sharing video cooler than taking/sharing still photos and, in the process, throw both Instagram and Flickr for a loop.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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