Nu Skin Enterprises Inc. (NUS): Today's Featured Consumer Goods Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Nu Skin ( NUS) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 0.1%. By the end of trading, Nu Skin fell $2.30 (-5.1%) to $42.78 on heavy volume. Throughout the day, 3.4 million shares of Nu Skin exchanged hands as compared to its average daily volume of 1.7 million shares. The stock ranged in price between $41.85-$45.38 after having opened the day at $45 as compared to the previous trading day's close of $45.08. Other companies within the Consumer Goods sector that declined today were: Coffee Holding Company ( JVA), down 11%, Mannatech ( MTEX), down 10.7%, Blyth ( BTH), down 8%, and Coldwater Creek ( CWTR), down 5.9%.
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Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements worldwide. The company sells its personal care products under the Nu Skin brand; and nutritional supplements under the Pharmanex brand. Nu Skin has a market cap of $2.61 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 13.4, below the S&P 500 P/E ratio of 17.7. Shares are up 20.6% year to date as of the close of trading on Friday. Currently there are eight analysts that rate Nu Skin a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Nu Skin as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and attractive valuation levels. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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