ROCKAWAY, N.J., Jan. 28, 2013 /PRNewswire/ -- Party City, North America's largest party supply retailer, proudly announces a partnership with non-profit organization Taste of the NFL to support hunger relief. 1 in 6 Americans face serious hunger issues reports Feeding America, and together, Party City and Taste of the NFL want to help feed the 37 million Americans who have turned to their local food banks for assistance. To support Taste of the NFL's mission, Party City has launched a new microsite, PartyCityCares.com, where for every tweet, re-tweet or "like" Party City receives on its social media channels, Party City is donating $1 to Taste of the NFL, with all proceeds directly benefitting Feeding America food banks across the country. Party City hopes to donate up to $100,000 to Taste of the NFL and is well on their way to achieve their goal with 67,000+ social engagements to-date. There are a number of different ways consumers can participate in the fundraiser. Customers are encouraged to tweet #tacklehunger and "like" Party City's Facebook page. By visiting PartyCityCares.com, people can tweet from the site why they want to tackle hunger. People are also encouraged to donate online at Taste of NFL. Additionally, from now through February 2, Party City customers can support Taste of the NFL with dollar donations collected at the registers of its more than 750 retail stores. "By partnering with Taste of the NFL, Party City has the ability to fight against hunger and bring food to family tables across America," said Gregg Melnick, President of Party City. "As the premier destination for Super Bowl party supplies, Party City is a natural fit for Taste of the NFL, and we're excited to support such a worthwhile cause." Taste of the NFL rallies the country's top chefs and NFL players to raise money for food banks throughout the United States with their efforts culminating at the Super Bowl with the annual Party with a Purpose® event. Since 1992, the Taste of the NFL has been the single most successful public charitable event at the Super Bowl, having distributed more than $14 million dollars to food banks cross America. This year the event takes place on Saturday, Feb. 2 at the Ernest N. Morial Convention Center in New Orleans with doors opening at 7 p.m. "As the need for hunger relief is greater than ever, Party City makes it easy for their customers to make a difference and help families in need, " said Wayne Kostroski, founder of Taste of the NFL. "Taste of the NFL looks forward to working with Party City and raising funds that will be distributed directly to food banks in NFL cities nationwide." For more information on Party City's partnership with Taste of the NFL visit, www.PartyCityCares.com, www.PartyCity.com, or www.TasteoftheNFL.com.