LAS VEGAS, Jan. 28, 2013 /PRNewswire/ -- MPi ( www.mpiworldclass.com), a leading provider of revenue and retention solutions for automotive dealership service departments, and TEGA Technologies, an innovator in automotive technology, today announced a joint partnership and the introduction of Service Turn™, an automated way to turn a dealership's service drive into a selling drive. MPi will be incorporating Service Turn as a new EDGE WorldClass™ accelerator, to be branded and marketed as EDGE Service Turn™. The joint partnership is aimed at increasing revenue and customer retention in automotive dealership service departments. EDGE Service Turn™ will be demonstrated at booths #360 and 4482; at the 2013 NADA convention and Exposition, February 8-11 in Orlando, Florida. (Logo: http://photos.prnewswire.com/prnh/20130107/LA37578LOGO) Service Turn powered by TEGA Technologies is a turnkey software solution that automates the way automotive dealerships turn their service customers into sales customers. The Service Turn™ platform supports a proven process that generates a nightly report of all high value service appointments that are coming into the service drive the next day. It integrates with book values, DMS and the dealership CRM. The Service Turn technology automatically identifies such items as current payoff, equity, book value, as well as a host of other valuable information. Service Turn's process then integrates these customers into real sales leads and provides point of sales material to help turn the service drive into a non-invasive selling drive. Service Turn dealers sell up to 6 times as many vehicles out of their service drive compared to non-Service Turn dealers. MPi's leading service department software EDGE WorldClass™ is a powerful solution that creates trust by standardizing the inspection, estimating and recommendation processes. It empowers the service department and management team to build connections with customers that drive retention throughout the lifecycle of the vehicle.