JOHNSON CITY, Tenn., Jan. 25, 2013 /PRNewswire/ -- General Shale has launched an innovative, state-of-the-art tool to assist construction professionals and homeowners with designing buildings, selecting products, calculating costs and purchasing materials for their projects. To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/general-shales-mobile-app-brings-cutting-edge-technology-to-construction-planning-and-estimating-188384651.html General Shale is a wholly owned, North American subsidiary of Wienerberger AG and a leading manufacturer of brick, one of the world's oldest green building materials. This year marks General Shale's 85th anniversary. The mobile app, which can be downloaded free via the iPhone App Store, allows users to browse product colors and sizes in brick, thin brick, pavers and do-it-yourself outdoor living kits and then email favorite selections or final cost calculations without leaving the app. A calculator function enables the user to estimate material costs when building with brick or pavers, based on parameters such as square footage, brick size, labor costs and more. Estimates do not include shipping prices or taxes. "The mobile app makes building projects easy from concept to completion," says General Shale President and CEO Dick Green. "It's a tremendous help for contractors, architects and designers – or for anyone involved in a building project – especially when they are on the job or planning a construction project." Mobile app users may locate the nearest General Shale retail store or distributor, as well as a GPS map, from the "Where to Buy" feature. They can also link to the General Shale or BIA (Brick Industry Association) websites. To access the mobile app via the iPhone App Store, visit http://delivr.com/1lz9b_qr. ABOUT GENERAL SHALE General Shale is America's largest brick, stone and concrete block manufacturer, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects. These materials include brick, thin veneers, stone, outdoor living kits and various building materials. There are approximately 250 distinct combinations of sizes, colors and textures to complete any building project. With a life cycle of more than 100 years, the sustainability of brick is the company's commitment to responsible stewardship.