Google ( GOOG) reported fourth-quarter results that beat Wall Street estimates. A key metric of advertising, cost-per-click (CPC), also improved for Google, leading some to think mobile is now making money. For the fourth quarter, Google earned $10.65 a share on $11.3 billion in revenue, excluding traffic acquisition costs (TAC). With TAC, Google generated $14.42 billion in sales, up 36% year on year, according to CEO Larry Page. Analysts polled by Thomson Reuters expected Google to earn $10.49 a share on $12.3 billion in revenue. Google's Mobile Miracle Cost-per-click (CPC) fell 6% year over year but actually rose 2% sequentially, alleviating some of Wall Street's biggest concerns. The fear about Google is that, going forward, it could struggle to monetize mobile, Deutsche Bank analyst Ross Sandler noted. The analyst, however, highlighted Google's accelerating U.K. mobile revenue as evidence this may not be the case. Google shares soared this week, gaining 1.8% to close at $753.67.
Another tech titan, Microsoft ( MSFT), also reported quarterly results this week. The Redmond, Wash.-based firm earned 76 cents a share on a GAAP basis during its fiscal second quarter, generating $21.46 billion in revenue. Analysts polled by Thomson Reuters were expecting 75 cents a share on $21.5 billion in revenue. There were also rumors this week that Microsoft could potentially take a stake in Dell ( DELL), should the PC-maker go private. CNBC's David Faber reported that Microsoft may invest anywhere between $1 billion and $3 billion as part of a private-equity bid for Dell. The investment would be mezzanine financing, which is defined as financing in the form of debt that converts to equity should the debt not be paid back on time and in full. Shares of Microsoft closed the week sharply higher, gaining 3.9% to finish at $27.88.
IBM ( IBM), another tech giant reporting this week, beat estimates, as software boosted results. Big Blue reported revenue of $29.3 billion, earning $5.39 a share. Analysts surveyed by Thomson Reuters were looking for $29.09 billion in sales and earnings of $5.25 a share. Software revenue increased 3% (or 4% adjusted for currency) to $7.9 billion. For fiscal 2013, IBM expects to earn at least $16.70 a share. Analysts polled by Thomson Reuters expected earnings of $16.63 a share. Shares of IBM closed the week higher, tacking on 5.4% to finish at $204.97.
Netflix ( NFLX) also reported earnings this week, beating Wall Street expectations and sending the stock soaring. For the fourth quarter, Netflix earned 13 cents a share on $945 million in revenue. Wall Street was looking for a loss of 13 cents a share on $934.5 million in sales. Netflix gave guidance for its fiscal 2013 first quarter, saying it expects to earn anywhere between 0 and 23 cents a share. Estimates called for a loss of 7 cents a share. Shares of Netflix soared this week, gaining a whopping 67% to finish up at $169.56.