After extensive research, KETEL ONE CITROEN flavored vodka was launched in 2000, created by infusing KETEL ONE Vodka with citrus essential oil essence. Later in 2010, KETEL ONE ORANJE was launched infusing KETEL ONE Vodka with the essential essence of orange oils.In 2008, the Nolet Group created a 50/50 joint venture company with Diageo, KETEL ONE Worldwide B.V., to import, sell, market and distribute KETEL ONE vodka and KETEL ONE CITROEN flavored vodka and to maximize global growth potential for the KETEL ONE brand. KETEL ONE, KETEL ONE CITROEN, KETEL ONE ORANJE and the associated logos are trademarks of Double Eagle Brands N.V. © Double Eagle Brands N.V. 2011 About Diageo Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. Celebrating life, every day, everywhere. About GQ GQ is the leading men's general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at www.GQ.com, and as an app at iTunes.com. The magazine is published by Conde Nast, a division of Advance Publications. Conde Nast operates in twenty-five countries and is the world leader in exceptional content creation. Please enjoy Ketel One Vodka responsibly.