The TraceLink Life Sciences Cloud protects life and enables health by creating complete global connectivity, traceability and visibility of pharmaceuticals from raw materials through production, distribution and delivery to the patient. “Counterfeit drugs threaten the safety of millions of people each year. Eighty percent of medicines are consumed by only 15 percent of the global population. Over 2 billion patients lack access to essential medicines,” said Shabbir Dahod, President and CEO, TraceLink. “The AWS platform is fundamental in giving us the scale and reach we need to help the global Life Sciences supply network address these critical issues and securely track and trace the billions of pharmaceutical products produced each year. With a single point and click connection, we enable shared visibility and complete collaboration across all supply, production and distribution processes that a company executes with each and every partner in their network.”New to the Global Start-up Challenge this year was an Audience Favorite award. Finalists made short presentations at the finale event and the audience voted for their favorite finalist. This year’s Audience Favorite went to Poikos, who earned $5,000 in AWS credits. Amazon Web Services recognized twenty-four semi-finalists from around the world. From these, twelve finalists were selected to move into the final round and were flown to San Francisco, California to attend the AWS Start-Up Challenge finale event. At the event, each finalist presented their ideas to a panel of judges with representatives from AWS. The finalists also had the opportunity to present their business to venture capitalists during "lightning round" sessions. At the end of the day, the judges selected the winners and announced the results at the evening awards ceremony. After accepting their award, the four winners were presented with the coveted "Golden Hammer," and then partook in the annual AWS Start-Up Challenge ritual of using the hammer to demolish a real server, symbolizing how companies no longer need to own servers when they operate in the cloud.