NEW YORK ( TheStreet) -- Debra Borchardt: Jim, Coach ( COH) came out with their earnings and the market slammed the stock. I don't understand why this market was so surprised by these earnings. You and I have talked about Coach many times over the past year about how the market has just moved away from them. It's not a viral product any more.

Jim Cramer: It's a tired product. Coach is a tired product. Tiffany ( TIF) is a tired product. They're both in pretty much the same boat. The market has left them. The market likes other things. I think Kors ( KORS) ...

Debra Borchardt: Kors has stolen that market.

Jim Cramer: Yes, Kors has and we know that Nordstrom's ( JWN) their product has taken a lot of share. David Yurman on the side of Tiffany...Yurman is a private company, but they've taking a lot of share from Tiffany. What I think we have to recognize is that brands do get tired. Brands do get old and Coach has become old and it is run by a terrific guy Lew Frankfort, but it may have passed it's time. The inconsistency of the numbers has to do with they're just not selling well. I know that Nicole Urken who works with me, bought a Coach bag and had a coupon an immediately got a coupon for the next Coach bag. I'm not saying that Coach is going out of style. There are a core group of people who buy Coach. What I'm saying is that when you see these levels of numbers and down two percent in that sense, it is not loved.

Debra Borchardt: I was in the airport last week and I just walked through the Coach store at the airport, they didn't have a sign but the sales girl pulled me over and said these are 50 percent off over here and I was thinking "Are you kidding?" and they weren't like a specific seasonal bag. It was a regular bag and I think you're right because on the Coach bull case people are saying, "Oh but they've got this new men's product and it's so great." Not enough men are going to buy Coach Bags to make up for the women that are leaving to buy a Kors bag.

Jim Cramer: I know Lew Frankfort will take umbrage with this, but Deckers ( DECK) was hot and Deckers ran out of room.

Debra Borchardt: Deckers - that was because of Uggs and that was a viral product too.

Jim Cramer: They entered a men's line with Tom Brady. They won't admit that it's a flop. They'll tell you, "Listen, it's early..." These are companies that have run out of steam. It's okay. It's not a typewriter company. It's not going to go away. It's just that this inconsistency is not ownable. This stock is not ownable. I don't want to play the bounce.

Debra Borchardt: Right. Some people look at it sometimes and think, "Well you know Crocs ( CROX) was a dead stock too and it come back." but it didn't really.

Jim Cramer: It took a long time. Krispy Kreme ( KKD) took a long time. Coach just reported a bad number. You don't get a fix in six hours. I think even though it's tempting to play the bounce, I don't want to touch it.

Debra Borchardt: All right, so don't touch Coach folks.

Jim Cramer: No.

--Written by Debra Borchardt in New York.

>To contact the writer of this article, click here: Debra Borchardt.
Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

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