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NEW YORK ( TheStreet) -- Think the economy isn't getting better? Think again. That was Jim Cramer's lesson to his "Mad Money" TV show viewers Thursday. Cramer said it's no coincidence that as the markets are hitting new five-year highs, unemployment in our country is hitting five-year lows. Things are indeed getting better, said Cramer, and when things get better, investors are willing to pay up for corporate earnings. The logic is simple: More demand equals higher prices, which in turn means better gross margins and ultimately more earnings on the bottom line. That's why investors are willing to pay up for Bristol Myers-Squibb ( BMY) and Johnson & Johnson ( JNJ), said Cramer, and why they're willing to pay up for oil stocks like Schlumberger ( SLB) and pretty much anything and everything that goes into a home, car or plane. Cramer said the only confusing sector in this multiple expansion period is tech. What are investors willing to pay for Apple's ( AAPL) slowing growth? Not as much as before, said Cramer, who owns Apple for his charitable trust,