Blue Calypso, Inc. (OTCBB: BCYP), a leader in digital word-of-mouth marketing, announced today its new product offering EMGage. Blue Calypso’s EMGage solution helps companies leverage the power of their employees to communicate company messages across social media. EMGage is a fully customized, branded platform enabling organizations to offer employees the opportunity to distribute national or regional content across multiple social media channels with one click. “Brands spend millions on advertising and marketing, without realizing they have an organic built-in promotional tool right in their backyard – their employees,” said Bill Ogle, CEO, Blue Calypso. “We leveraged our patented social sharing platform to create EMGage - a solution that lets companies engage their employees in marketing programs through their own social media channels. By motivating employees to be part of the process and help make a difference to the company’s bottom line, organizations can promote their products and engage their employees to strive for success.” How EMGage Works EMGage is an online marketing platform that enables a large group of individuals to share company brand messages over their social networks with one click. The solution helps organizations:
- Empower employees to share key branding and promotional messages with their friends.
- Track the spread of messages and actions taken by friends for attribution.
- Reward top employee influencers with the brand’s currency for helping spread the word.
About Blue Calypso, Inc.Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso’s patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales. Forward Looking Statements Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission.