In honor of America’s passion for game day entertaining, Pillsbury® is sharing ideas worthy of a touchdown celebration for this year’s game in New Orleans. By visiting Pillsbury.com/Snackadium, party hosts can learn how to create their own edible Snackadium, the ‘ultimate’ appetizer sure to be a big hit with football fans.
To celebrate Americans' love for gathering together to root for their favorite teams, Pillsbury created the ultimate appetizer, an edible Snackadium, sure to be a big hit with football fans. (Photo: General Mills, Inc.)According to The Nielsen Company 1, nine out of 10 game day viewers watch the game from their or someone else’s home. The Snackadium is the perfect food for game day parties because it can be tailored to feed any number of guests and will surely be memorable. “The Snackadium is a celebration of the best in game day entertaining – the tradition of making and enjoying great appetizers while cheering on your team alongside family and friends,” said Greta Hanson, Integrated Marketing Manager, Pillsbury. “It is a unique way for party hosts to awe football fans.” To inspire passionate fans and celebrate Americans’ love of gathering together to root for their favorite teams, Pillsbury is creating and unveiling the Pillsbury Ultimate Snackadium, a 7’ x 10’ appetizer stadium, during the Taste of the NFL’s “Party with a Purpose.” Pillsbury will support the organization’s efforts in the fight against hunger and their partnership with Second Harvest. Built onsite the day of the event, the Ultimate Snackadium will include some of America’s most beloved snack-time favorites such as Mini Crescent Dogs and Football Pizza and will resemble a football stadium replete with a field, players, goal posts, end zones, stands and fans. Pillsbury’s participation in Taste of the NFL’s “Party with a Purpose” builds on Generals Mills’ commitment to taking action against food insecurity. Since the 1980’s, General Mills has donated more than $6.3 million dollars to 11 Second Harvest food banks across the country, and Feeding America in Chicago, in its ongoing commitment to feeding those in need.