ATLANTA and REDWOOD CITY, Calif., Jan. 24, 2013 /PRNewswire/ -- Equifax, a global leader in consumer and commercial data and workforce information solutions, and Reputation.com, a world leader in consumer data protection, announced today that Equifax will include Reputation.com's online personal data monitoring and removal technology within its subscription-based credit monitoring and identity theft protection products for consumers. (Logo: http://photos.prnewswire.com/prnh/20060224/CLF037LOGO)(Logo: http://photos.prnewswire.com/prnh/20130124/CL47369LOGO) This new partnership will enhance Equifax Personal Solutions' leading suite of credit monitoring and identity theft protection products by allowing Equifax customers to monitor and remove sensitive personal information from online people search directory sites that sell it or give it away. In combination with Equifax's existing credit monitoring and identity theft protection capabilities, this partnership creates one of the most powerful credit and personal online protection tools available today. Equifax ID Patrol ™ and Equifax Complete ™ Advantage subscribers will receive monitoring of personally identifiable information – like addresses, phone numbers, date of birth, email addresses and more – when found online. Additionally, for Equifax Complete ™ Premier and Family Plan members, Reputation.com can remove this sensitive information from the web at the customers' request. "Equifax is committed to empowering consumers with information and tools to be their financial best," said Trey Loughran, president of Equifax Personal Solutions. "By incorporating Reputation.com's privacy monitoring capabilities, we are enabling consumers to better monitor and manage a broader scope of their online personal information as a natural extension of our product set. We are excited to partner with Reputation.com, a leader in digital privacy and reputation, in providing this powerful combination of capabilities to our customers." "So much about each of us is revealed online – and these digital breadcrumbs add up to vulnerability for consumers," said Michael Fertik, founder and CEO of Reputation.com. "Your online identity is worth protecting and we're proud to partner with Equifax, a recognized leader in consumer empowerment, to identify and safeguard individuals' sensitive information." "This is the first-ever merging of credit monitoring, identity theft protection and the protection of personal digital credibility. Together, Equifax and Reputation.com now help consumers to protect themselves from a comprehensive set of financial exposures, both online and offline," he said.