Like I said over the weekend, look at companies the market respects. Big media names such as NWSA, DIS, TWX and MSG. It makes no sense -- if you're investing for your future -- to be long AAPL right now. The time might come again someday, but it's not on the immediate horizon. Is it crazy to say it's a national tragedy? Apple does everything anybody who follows the stock market, retail or tech -- you name the space -- could possibly ask for, yet we cut it down. We cut down the stock price. We cut down the company. In certain corners, we root for it to fail. But we do not give the same treatment to perennial and hopeless losers. We cut them slack before it's due. That's not rational. And it's certainly not okay. Follow @rocco_thestreet --Written by Rocco Pendola in Santa Monica, Calif.