In recognition of volunteers who do extraordinary things every day for their families and communities, Dollar General® (NYSE: DG) is partnering with Procter & Gamble to honor Chicago mother and literacy volunteer, Sabrina Williams, as its official “Every Day Hero” for February 2013 as it celebrates diversity in the communities it serves. Williams will be featured in a national marketing campaign, including a spotlight throughout February within TNT’s “Dramatic Difference” on-air vignettes featured on the television network which highlight individuals making a significant difference in their community.
Sabrina Williams is an Every Day Hero (Photo: Business Wire)
“Dollar General is pleased to honor Sabrina and volunteers everywhere through the ‘Every Day Heroes’ program during our February focus on celebrating diversity,” said Todd Vasos, Dollar General’s executive vice president and chief merchandising officer. “Sabrina truly embodies the Dollar General mission of ‘Serving Others’ through her commitment to family and volunteerism, as well as her dedication to literacy education as a writing coach to Chicago’s youth.” Sabrina is a driving force in the community of North Lawndale, on the west side of Chicago. In addition to raising her own four children in the neighborhood she grew up in, she also became a valued community leader and volunteer. She was Chair of the Parent Committee at her children’s elementary school, where all four children became involved in America SCORES Chicago’s after-school literacy program. After her children went on to high school, Sabrina herself got involved with America SCORES as a writing coach for 3 rd, 4 th and 5 th grade boys. She is actively involved in her church, as well as a community women's shelter. After her husband's sudden passing five years ago, Sabrina remained strong for her children and active in the community. “Being a volunteer, I get back as much as I give,” Williams said. “I’ve watched children in my community, including my own, build confidence and grow through their involvement in America SCORES, so I’m glad to do my part and help these kids get the skills they need to succeed in life.”