SINGAPORE, Jan. 24, 2013 /PRNewswire/ -- Enterprises in the Asia-Pacific are gradually realizing the significant value proposition and the multiple capabilities of new-age application delivery controller (ADC) platforms. Integrated ADC solutions and technology convergence trends are prompting enterprises to increase their investments in the technology. New analysis from Frost & Sullivan ( http://www.networksecurity.frost.com), Asia-Pacific Application Delivery Controller Market - 2011 finds that the market earned revenues of $555.7 million in CY 2011 and estimates this to reach $1,366.3 million in 2018 due to the migration of business processes over to the Web, the extended capabilities offered on the ADC platform, and emergence of cloud computing trends. "With the rising popularity of cloud services and more business processes moving to the Web, many enterprises are seeking application acceleration and application security to enhance user experience," said Frost & Sullivan Research Analyst Misun Yoon. ADC adoption trends in the Asia-Pacific remain highly heterogeneous across markets. While mature markets such as Australia prefer the multi-faceted ADC platform, developing markets in the Association of Southeast Asian Nations (ASEAN) continue to focus on the traditional server load balancing functions. One key reason for this disparity in adoption patterns is the relatively slower adoption of Web applications among enterprises in developing markets. Enterprises with fewer Web applications are less likely to be swayed by the competitive advantages offered by ADC's application-centric capabilities. Another deterrent are the high prices of ADC solutions. As most Asia-Pacific enterprises do not yet consider ADC a critical component of their network, they are reluctant to invest significantly in it. However, ADC vendors can change customers' attitude toward the costs by providing integrated capabilities. Growing concerns about the increasing sophistication of cyber attacks, particularly the rising frequency of application-layer attacks, translate to higher interest in the security capabilities offered as integrated features on the ADC platform. Moving forward, enterprises will warm up to the idea of the ADC solution being an integrated platform, with features such as Web application firewalling and application acceleration likely to become vital purchase factors.