Before you mistake the 787 Dreamliner for a mere plane, may I direct you to a 747-sized pile of white papers, case studies and academic literature Sheth has studied. Boeing made it clear early on that the plane was its transcontinental flight into tomorrow. The craft would not only "bring the economics of large jet transport to the middle of the market." it would be built like no other. Forget pricey skilled labor handcrafting planes in a single factory in soggy Seattle. Oh no. The 787 would fly to the front of the outsourcing and Information Age manufacturing class by being built by a global army of brilliantly managed, interlocking experts. The company bragged that maintenance capabilities would be further enhanced by a library of cost-saving digital manuals and e-enabled engineers. "We want it to be inexpensive for the airlines and safe for the passengers," said Molly Boose, technical fellow for intelligent graphics with Boeing Research and Technology in a company video.
The documentation of data gone wild with this plane is almost a cottage industry among journalists, analysts and academics. Serious A-list professors such as Ravi Anupindi of the University of Michigan, who did a fascinating breakdown on how sourcing thousands of cheap assembly parts confounded Boeing. There is the excellent 2011 story by Michael Hiltzik of the Los Angeles Times that detailed the costly outsourcing mistakes with the 787, confirmed by the Harvard Business Review. "Boeing agreed not only to outsource an unprecedented amount of the plane's parts to partners in Europe, Japan and China, but also to transfer to them unprecedented know-how," Dick Nolan wrote in a 2009 Review post. But to me, the most readable, earnest -- and frankly, terrifying -- telling of how humans were lost in the big data skies is told by an Eller College of Management student at the University of Arizona named David Mahmoodi. In 2009, working from public documents, he wrote a paper called Outsourcing of the Boeing 787 that is a must-read for any investor. Mahmoodi breaks out the grim details of how an Italian subcontractor hired to build the fuselage actually shipped thousands of fasteners in crates instead of installing them in the plane. Or how Boeing struggled to properly engineer its outsourced parts among global production teams "
Sheth wants to be clear. Key customers continue to take delivery of the 787s and he believes Boeing will find an answer to its battery woes. But consider this: At least based on the picture painted by public documents, the 787 is not only as complex as any other modern integrated software and hardware device -- say, an iPhone, a Surface tablet or a Prius. It is more complex. That means real-world trial and error debugging will almost certainly be required to smooth out the 787's kinks. But unlike Priuses, iPhones and Tablets, there is no culture of recalls, updates and reboots in aviation. With the Dreamliner, the beta testing gets done at 35,000 feet. "We are in uncharted territory," Sheth said.