Guy Gecht, CEO of EFI, Named Luncheon Chairman NEW YORK, Jan. 23, 2013 /PRNewswire-USNewswire/ -- The Advisory Board of the NYU School of Continuing and Professional Studies (NYU-SCPS) Graphic Communications Management and Technology (GCMT) graduate program has selected Ursula M. Burns, chairman and chief executive officer of Xerox (NYSE: XRX), as the winner of the 2013 Prism Award. Presented annually, the Prism Award recognizes distinguished leadership in the graphic communications media industry. Sponsored by the NYU-SCPS Master of Arts in Graphic Communications Management and Technology program, the 2013 Prism Award will be presented to Burns on Thursday, June 13, 2013 during the 27 th Annual Prism Award Luncheon, which will be held at Gotham Hall in New York City. Previous NYU Prism Award recipients include: Steve Forbes, chairman and editor-in-chief of Forbes Media LLC; Thomas J. Quinlan III, president and chief executive officer of RR Donnelley; Vyomesh (VJ) Joshi, former executive vice president, HP's Imaging and Printing Group; Cathleen Black, former chairman of Hearst Magazines; Antonio M. Perez, president and CEO of Eastman Kodak Company; Anne M. Mulcahy, former chairperson and CEO of Xerox Corporation; and Janet L. Robinson, president and chief executive officer of The New York Times. The net proceeds of the Prism Award Luncheon help to fund student scholarships, as well as student and program support for the NYU-SCPS GCMT graduate program, which prepares the next generation of media communications industry leaders. Since its inception, the Prism Award Luncheon has raised millions of dollars for scholarships for students in the GCMT program. "I am grateful for the honor," said Burns, who is a graduate of the Polytechnic Institute of NYU. "This award reminds me of our obligation to the next generation of graphic communications professionals, and I share the enthusiasm for an industry that has seen much change, and for the possibilities yet to come." "Like Xerox, EFI is 100 percent committed to this remarkable media communications program that is internationally known for producing tomorrow's managers," said EFI (Nasdaq: EFII) CEO Guy Gecht, whom Burns selected as this year's Prism Luncheon chair. "Over the years, hundreds of students have benefitted from Prism Award scholarship funds that total several million dollars," noted Advisory Board Co-Chairs Martin Maloney, chairman of Broadford & Maloney, Inc., and Kathy Presto, vice president, strategic sourcing, of Williams Lea North America. "It is very gratifying to see students earn their master's degrees and to move on to positions of growing managerial responsibility in the media communications field." "Our companies have sponsored the NYU-SCPS GCMT program and have supported student scholarships through Prism for several years," said Prism Committee Co-Chairs Laura C. Reid, vice president of production at Hearst Magazines, and William 'Buzz' Apostol, vice president, sales, Americas at X-Rite/Pantone Inc. "We believe that print and media organizations have the responsibility to take media communications management to the next level."