Dethrone Royalty Holdings, Inc. Signs Letter Of Intent With Pablo Sandoval, Matt Moulson, Kevin Shattenkirk And Mike Goldberg For A Three-Year Exclusive Endorsement Deal

CAVE CREEK, Ariz., Jan. 22, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCBB:DRHC) (OTCQB:DRHC) (or "DRHC"), also known as Dethrone Beverage, announced that it has signed a Letter of Intent to enter into a three (3) year Exclusive Endorsement Agreement with Pablo Sandoval of the San Francisco Giants, Matt Moulson of the New York Islanders, Kevin Shattenkirk of the St. Louis Blues and Mike Goldberg, the Ultimate Fighting Championship (UFC) play-by-play commentator.

Dethrone will have the right to use their names, photographs, pictures, appearances, likenesses, signatures, reputations, quotations, other endorsements, personal or professional backgrounds and experiences, as well as video recordings of their appearances and audio recordings of their voices, to promote DRHC's sports nutrition beverage as well as their enhanced water beverage which will be marketed under the Dethrone Royalty Inc. brand as Dethrone Beverage. DRHC expect to have the individual contracts concluded with each of the above in the very near future.

Toby McBride, CEO, DRHC said: "We continue to expand our roster of athletes and sports professionals to sponsor and promote our unique sports nutrition beverages. We recently announced we executed promotional endorsement contracts with the following superstar athletes: Aldon Smith & Jonathan Quick to promote our Sports Nutrition beverages. The Dethrone Brand is very well known in the Mixed Martial Arts arena and now it will be well known in the NFL, NHL, NBA and MLB."

About Pablo Sandoval

Pablo Eisler Sandoval, nicknamed "Kung Fu Panda," is a Venezuelan professional baseball infielder for the San Francisco Giants of Major League Baseball. He is a two-time All-Star and has won two World Series championships with the Giants.

About Matt Moulson

Matthew Keith Moulson is a Canadian professional ice hockey left-winger who plays for the New York Islanders of the National Hockey League. Moulson became the first New York Islander since Zigmund Palffy to post three consecutive 30 goal seasons.

About Kevin Shattenkirk

Kevin Shattenkirk is an American ice hockey player currently with the St. Louis Blues of the National Hockey League. He has also played for the Colorado Avalanche. Following the completion of his rookie NHL season, Shattenkirk was chosen in his first men's tournament to represent the United States at the 2011 World Championships in Slovakia.

About Mike Goldberg

Mike Goldberg is best known as the lead play-by-play announcer (working alongside Joe Rogan) for the Ultimate Fighting Championship, the world's largest mixed martial arts organization, where he first began working in 1997. [2] His voice is heard on pay-per-views and Fox, Fox Sports Net and Spike TV. Goldberg is the host of the FOX TV program UFC Unleashed.

About Dethrone Royalty Holdings, Inc.

In February 2012 Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverage under the Dethrone Beverage brand.