Avon Products Inc (AVP): Today's Featured Consumer Non-Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Avon Products ( AVP) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.6%. By the end of trading, Avon Products rose 59 cents (3.7%) to $16.56 on average volume. Throughout the day, 6.3 million shares of Avon Products exchanged hands as compared to its average daily volume of six million shares. The stock ranged in a price between $15.89-$16.66 after having opened the day at $15.91 as compared to the previous trading day's close of $15.97. Other companies within the Consumer Non-Durables industry that increased today were: Orient Paper ( ONP), up 19.8%, Fuwei Films Company ( FFHL), up 13.6%, Standard Register Company ( SR), up 9.2%, and Exceed Company ( EDS), up 8.8%.
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Avon Products, Inc. manufactures and markets beauty and related products worldwide. Avon Products has a market cap of $6.9 billion and is part of the consumer goods sector. The company has a P/E ratio of 59.3, above the S&P 500 P/E ratio of 17.7. Shares are up 11.2% year to date as of the close of trading on Friday. Currently there are three analysts that rate Avon Products a buy, one analyst rates it a sell, and nine rate it a hold.

TheStreet Ratings rates Avon Products as a hold. The company's strengths can be seen in multiple areas, such as its good cash flow from operations and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, feeble growth in the company's earnings per share and deteriorating net income.

On the negative front, American Apparel ( APP), down 5.4%, Tandy Leather Factory ( TLF), down 5.4%, Ocean Bio-Chem ( OBCI), down 5.3%, and Sappi ( SPP), down 4.1%, were all laggards within the consumer non-durables industry with Coach ( COH) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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