Will these costly experiments pay off in the long run? Currently, Pepsi Next and Dr Pepper 10 have less than 1% market share. These investments could prove to be futile if current consumer trends are here to stay. The strategy you want to see these companies implement going forward is tapping into the faster growing beverage niches.

Let's look into some of the big soda players, which have seen nice growth despite the trends:

Interactive chart:  1- year returns for  Coca-Cola Co (KO),  PepsiCo Inc. (PEP),  Dr Pepper Snapple Group (DPS) and SodaStream International (SODA).  The average 1-year return for these soda stocks is 17% .

Written by KAPITALL'S Nick Sousa

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