Akamai Eyes New Second-Screen Technology: Report

NEW YORK ( TheStreet) - The future blending of TV and computing is getting more interesting all the time.

According to a report from MIT Technology Review, researchers at Akamai ( AKAM) are busy working on a new technology that will automatically know what you're watching on TV and then stream secondary content to your smartphone or tablet.

Akamai is considered a Web optimization company. Its online servers handle as much as 30% of all Web traffic - including some of the most popular destinations on the Web.

The company says the idea is simple. It wants to create a standard for today's TV/Internet technology that lets users get scores and other facts on a small screen while watching a sporting event on the big screen or, for instance, police statistics and news reports while they're watching a crime show.

At the moment, second screen information is handled by separate apps for each TV broadcaster. Akamai's new system would negate the need for multiple apps.

Ratings company Nielsen ( NLSN) says 40% of Americans are also using their smartphones/tablets/computers at the same time they're watching TV. Akamai thinks that it will be able to create a way to keep everything flowing faster and even more seamlessly than today's current methods.

Experts believe that the market for second-screen content could increase more than tenfold in the next three-to-four years.

--Written by Gary Krakow in New York.

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Gary Krakow is TheStreet's senior technology correspondent.

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