NEW YORK, Jan. 22, 2013 /PRNewswire/ -- Screen Media Ventures, LLC, owner of Popcornflix, today announced the launch of FrightPIX, the company's second free, ad-supported digital channel. FrightPIX launches with over 100 feature-length horror films and will be adding 30 additional films each month. Like Popcornflix, FrightPIX is ad supported and free to the viewer. The new channel boasts a wide range of horror genres, including the Creature Feature, Slasher, Splatter, Zombie, Supernatural, Creepy, Cult, Demon and Gothic categories. The company also announced the launch of a new horror label, Screen Media Darkside. "We're very excited to launch our second digital movie platform," said Gary Delfiner, President of Screen Media Digital, a division of Screen Media Ventures, LLC, which is the parent company of Popcornflix and FrightPIX. "The horror genre is a great niche with many devoted fans, and we expect the channel to be extremely popular!" To assist with content, Screen Media Films, another division of Screen Media Ventures, LLC, has created its own horror label: Screen Media Darkside. The label will focus on the development, production and worldwide acquisition of new genre films. The label was first announced at the Toronto Film Festival in September. Since then, it has completed a number of genre acquisitions featuring quality, innovative content, such as the home-invasion slasher film "Home Sweet Home" and the high-school-set creepy thriller "The Expelled." Screen Media International will handle foreign sales. "We are excited to launch a branded line of horror titles in this still quite profitable genre," said Suzanne Blech, President of Screen Media Films. "The brand will focus on connecting with fans by releasing unique and quality genre films." The FrightPIX Roku app was developed by Float Left Interactive. FrightPIX is an ad-supported platform that offers films free of charge on Roku. Popcornflix and FrightPIX are owned and managed by Screen Media Ventures, LLC, which is a leading worldwide independent motion picture distribution company. About Screen Media Ventures, LLCPopcornflix.com™ is a service of Screen Media Ventures, LLC, a leading global independent motion picture distribution company with a broad distribution network that includes US and international theatrical, home video, television, cable and new media distribution, with one of the largest independently owned motion picture libraries. The company was founded in 1999 and is headquartered in New York City. For more information, visit www.screenmedia.net.