Paramount And Healthways Partner To Offer SilverSneakers® Fitness Program Through 2015
As part of its mission to improve the health and well-being of its
members, Paramount today announced a three-year partnership with
well-being improvement leader Healthways (NASDAQ: HWAY) to offer the
As part of its mission to improve the health and well-being of its members, Paramount today announced a three-year partnership with well-being improvement leader Healthways (NASDAQ: HWAY) to offer the award-winning SilverSneakers ® Fitness Program to all Paramount Elite Medicare Advantage plan members in Ohio and Michigan beginning Jan. 1, 2013. SilverSneakers is the nation’s leading exercise program designed to keep older adults active and healthy. “We are pleased to offer SilverSneakers as this service is in the best interest of our members and is consistent with our mission of keeping members healthy,” said Mark Moser, Vice President of Marketing for Paramount. Using proven methodologies based upon more than 16 years of science and outcomes, the SilverSneakers Fitness Program increases physical activity in older adults, resulting in higher well-being and lower healthcare costs. Physical activity can reduce the risk of certain chronic diseases, may relieve symptoms of depression, helps to maintain independent living, and enhances overall quality of life. Strength training is recommended as part of a comprehensive physical activity program among older adults and may help to improve balance and decrease risk of falls, 1 and SilverSneakers engages participants in more frequent strength training and aerobic and flexibility exercises. The program provides access to a variety of venues and programming designed specifically for older adults that incorporates physical fitness and social experiences. “By offering the SilverSneakers Fitness program to their Paramount Elite Medicare Advantage enrollees, Paramount is demonstrating its commitment to enhancing member health and well-being,” said Ben R. Leedle, Jr., Healthways President and Chief Executive Officer. “SilverSneakers is a time-tested, proven program that provides a unique combination of exercise and social support, and Healthways is proud to partner with Paramount in implementing the program.” The SilverSneakers Fitness Program was founded in 1993 and is available to more than 10 million eligible members. The Healthways fitness center network offers convenient access to more than 15,000 participating fitness and wellness facilities nationwide.