“BIRT Analytics is a true business-user-driven tool,” says Daniel Fedak, Managing Director at VPT, a UK-based provider of analytics and business intelligence solutions for business. “Ad-hoc queries can be made through an intuitive and highly visual interface without the need to go through IT or analytics specialists. Users ‘discover’ ever-deepening insights through an exploratory process that is very natural.”

BIRT Analytics is ideally suited to organizations with an innate analytic attitude or inquiring culture and in dynamic sectors where rapid action on insights is a competitive requirement. Without having to adhere to prescriptive data schemas or being hindered by linear querying pathways, business users can explore free-form. They can see and experience all their data in a single location, and even integrate third-party data sources without the need to program, model or otherwise pre-process data. In very little time, end users can take personal pride in their own findings—their own information independence—and be wowed by insights they derive from their data.

"Our recent Business Technology Innovation benchmark research shows that currently a little more than half of organizations are satisfied with their analytic processes, and 44 percent of organizations indicate the most time-consuming part of the analytics process is data-related tasks," said Tony Cosentino, Vice President and Research Director at Ventana Research. "BIRT Analytics allows end users to continue to extract value out of and combine their data silos, while the organization is devising their Big Data analytics strategy. Developing a culture of analytics enables analysts to shape the discussion with IT; so that once the strategy is defined it is meaningful from a business and operational point of view."

“In business software, it is rare to see the sort of emotional response we’ve noted when business users get started with BIRT Analytics,” said Pete Cittadini, CEO and President, Actuate Corporation. “Analytics is as valuable as the problems it solves. We truly believe that by putting analytics in the hands of business users, they feel more empowered because of the answers they identify. These insights have profound organizational impact, dramatically reducing the business latency typically associated with data mining.”

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