"We regard Nectar Italia as a key strategic client and are pleased that it is utilizing the power of Kognitio," said Steve Millard, Kognitio president and chief executive officer. "Like other firms, Nectar Italia has experienced first-hand the analytical capabilities that Kognitio delivers. It knows that the ability to perform queries against massive amounts of customer data, and to obtain results within seconds or minutes, represents a key competitive advantage. We are pleased that Nectar Italia has chosen to work with Kognitio to realize its goals."About Kognitio Kognitio is driving the convergence of Big Data, in-memory analytics and cloud computing. Having delivered the first in-memory analytical platform in 1989, it was designed from the ground up to provide the highest amount of scalable compute power to allow rapid execution of complex analytical queries without the administrative overhead of manipulating data. Kognitio software runs on industry-standard x86 servers, or as an appliance, or in Kognitio Cloud, a ready-to-use analytical platform. Kognitio Cloud is a secure, private or public cloud Platform-as-a-Service (PaaS), leveraging the cloud computing model to make the Kognitio Analytical Platform available on a subscription basis. Clients span industries, including market research, consumer packaged goods, retail, telecommunications, financial services, insurance, gaming, media and utilities. To learn more, visit www.kognitio.com and follow us on Facebook, LinkedIn and Twitter. About Nectar Italia Nectar Italia is the first coalition loyalty program in Italy, started in 2010, with more than 9 million active customers. Nectar integrates points collection from many brands, belonging to different market sectors, in a single card that allows consumers to collect points faster in their weekly shopping at more than 6,000 retail stores all over Italy. In 2012, Italian partners of the Nectar program are: Simply, Ipersimply, Sma and Punto Sma supermarkets, Nectar credit card by So Oney, IP petrol stations, Auchan superstores, Unieuro appliance stores, Hertz car rental agencies, UniCredit with its prepaid card Genius Card, the well-known online retailer of books and home entertainment IBS.it, Libraccio.it, the digital shop of the largest Italian chain of new and used school books, the Alpitour World and costa Crociere travel agencies network Welcome Travel, Magneti Marelli Checkstar car repair shops, the online and telephonic insurance company AXA Quixa, clothing stores Original Marines, the first electricity and natural gas private operator in Italian domestic market Sorgenia, SaldiPrivati, the private sales club by 'invitation only' and tyre dealers Driver. For further information about Nectar Italia, please visit www.nectar.it . Nectar Italia belongs to Aimia, a worldwide leader in loyalty management.