LONDON, Jan. 21, 2013 /PRNewswire/ -- In recognition of the best and brightest in European industry, Frost & Sullivan granted prestigious Frost & Sullivan Excellence Awards at a glittering ceremony on the 5 th of December held in London, England. Click here for the full multimedia experience of this release - http://bit.ly/WepYwg The awards, based on Frost & Sullivan's unique TEAM Research™ methodology, highlight the achievements of companies, big or small, who innovate, differentiate and delight their customers, while delivering excellence and best practices in their respective industries. Speaking on the occasion, Gary Jeffery, Partner and UK Operations Director at Frost & Sullivan, noted, "The companies that received awards have shown innovation, competitiveness and leadership in meeting the particular demands of doing business in the current economic climate. The products and services that we recognise should be applauded as examples of how to effectively optimise strategies, performance and processes." A total of 30 awards were presented across a variety of industries including healthcare, chemicals, materials and foods, information communication technologies, industrial automation and process control and measurement and instrumentation. Awardees were lauded for exceptional growth and market strategies, product development abilities, competitive advancement skills, technology innovation and dedicated customer focus. Additionally, at the Frost & Sullivan Excellence Awards ceremony, Partner and Business Unit Leader of Visionary Innovation Research Group, Sarwant Singh, presented his book, "New Mega Trends." He walked the audience through key macro economic forces such as urbanization, new business models, connectivity and convergence with their implications on personal lives, business and markets in the future. He noted, "New Mega Trends, with its micro implications, will affect all players across the entire value chain. We have trends like urbanization, connectivity and convergence that will drive innovation and growth for all companies and define technology and product planning strategies in the future. Companies will need to do this Macro to Micro exercise to analyse the unmet needs of the future customer and capitalize on future white space opportunities."