DUBAI, UAE, January 21, 2013 /PRNewswire/ -- - The group becomes the first international hotel company to operate a property in Al Mamzar with the opening of Moevenpick Hotel Apartments The Square. Moevenpick Hotels & Resorts has opened its fifth property in Dubai, becoming the first international hotel company in the city's Al Mamzar area of Deira. Moevenpick Hotel Apartments The Square opened on 20 January with 180 superior and deluxe rooms, as well as one- and two-bedroom hotel apartment suites. The property is close to the Al Mamzar Beach Park and other landmarks within Deira, Dubai's historical centre. (Photo: http://photos.prnewswire.com/prnh/20130121/588911 ) The upscale hotel company of Swiss heritage presently has four Moevenpick properties in operation in Dubai, including Ibn Battuta Gate, Jumeirah Beach, Bur Dubai and Deira. The fifth property will further complement the company's strategic reach in the city and in the area of Deira. Due to its proximity to Dubai International Airport, Dubai Creek, Sharjah, the airport free zone, port and trading centres, Deira remains a vibrant central district where hotels enjoy upwards of 80 per cent occupancy year-round. Moevenpick Hotels & Resorts is optimistic about its future success in the Emirate, given that the existing portfolio in the city achieved an average occupancy of 86 per cent in 2012. The company is pursuing geographical expansion within the Emirate and a sixth property in Jumeirah Lake Towers will also open later this year. "In addition to being the only international hotel company in Al Mamzar, we look forward to differentiate the hotel by providing the Swiss quality, value and five-star service which Moevenpick is renowned for," said Chadi Gedeon, general manager of Moevenpick Hotel Apartments The Square. "Our hotel is ideal for families, executive travellers and long-stay guests. I strongly believe that our stylish and contemporary-design hotel apartments, coupled with our friendly approach, will provide both short and long-term guests with a memorable stay." Each of the rooms and apartments at Moevenpick Hotel Apartments The Square Dubai are appointed with a convenient kitchenette, making it homely while still providing all the comfort and services of a hotel. The property has also attained the Department of Tourism and Commerce Marketing (DTCM) classification as 'Deluxe Hotel Apartments', the highest standard of hotel apartments in Dubai. The Spices, a contemporary all day dining restaurant, has a culinary repertoire that includes exotic Asian creations and classic international dishes. At the rooftop swimming pool, cocktails, light snacks and shisha can be enjoyed. On the sixth floor, a fully-equipped fitness centre is available while executive guests benefit from four meeting venues with natural daylight and garden views.