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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Hershey Company (NYSE: HSY) hit a new 52-week high Friday as it is currently trading at $78.14, above its previous 52-week high of $78.12 with 691,381 shares traded as of 3:40 p.m. ET. Average volume has been 901,200 shares over the past 30 days. Hershey has a market cap of $12.44 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 6% year to date as of the close of trading on Thursday. The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various chocolate and confectionery products, pantry items, and gum and mint refreshment products worldwide. The company has a P/E ratio of 26.9, above the S&P 500 P/E ratio of 17.7.