VENICE, Calif., Jan. 18, 2013 /PRNewswire/ -- Grammy nominated Country Music artist Dierks Bentley kicks off his "Locked & Loaded" Tour in Columbia, SC, January 17, 2013. Bentley has chosen award winning and highly sought after Tribe, Inc. for this tour's production design and art direction. Bruce Rodgers, Founder and President of Tribe, Inc. and 20 year veteran of the entertainment design industry, is widely recognized and respected for his talents as a Production Designer, Art Director, Concept Designer and Creative Consultant. Tribe, Inc.'s recent design and art direction credits include; Super Bowl Halftime Show starring Madonna (Tribe's sixth consecutive Super Bowl Halftime Show); Dave Matthews; Johnny Cash; Rascal Flatts; 2012 Beyonce; Andrea Bocelli; The Black Eyed Peas, the 2012 Country Music Awards (Tribe's sixth CMA production design credit); The Rock and Roll Hall of Fame Induction Ceremony; co-design for Jay-Z and Kanye West Watch the Throne Tour; The Olympics and several historic political events. Bruce Rodgers said, "As a native Texan, I'm a loyal Country Music fan. This tour has been an exciting project for me and the Tribe team. It's a unique, visually exciting production and we are looking forward to the audience reaction in each of the 32 cities booked." Tribe, Inc. was founded in Venice, CA, in 1997. They now operate in two locations, Venice, CA, and Salem, CT. Contact information: Tribe, Inc., 517 Ocean Front Walk #7, Venice CA 90291 Office # 310-452-8683 Fax# 310-452-8673 SOURCE Tribe, Inc.